The importance of relationship marketing and Big Data for business improvement

The Professional Master’s Degree in Visual Analytics and Big Data from TECH allows people to get the latest updates to have valuable conversions

Today, people no longer buy products, but values, a story, or a brand. Thanks to this, experts who have a Professional Master’s Degree in Visual Analytics and Big Data argue that marketing has revolutionized, and today H2H marketing, which means human-to-human interaction, B2B (business-to-business) and B2C (business-to-consumer) marketing is over. Now, relationship marketing is the most positioned and is so effective because it refers to tactics and actions that enhance communication with potential customers to guide them through the buying process and reinforce loyalty with existing customers.

In this way, traditional marketing consists of targeting large audiences with the same message, relationship marketing works in the opposite way to set up a more personalized conversation with each customer at the right time to create a long-term connection and there are 3 best practices to apply relationship marketing.

  1. Talk to the people, not the consumers: It could be executed by personalizing messages for each person like including their name in a message or sending a birthday email can make a significant difference.
  2. Segment mailing lists: Separating contacts into smaller groups or segments based on similar characteristics to create personalized content will easily show people that messages are not sent randomly, but that their needs and situation are considered.
  3. Create a conversion funnel tailored to the customer’s process: It consists of the path that prospects follow from their first interaction with your company, when they make a purchase, through to post-sale follow-up.

The most complete and updated educational program on the market

Individuals focused on the world of Big Data  are apt to manage rational analytics using a visual and interactive interface through the capture, storage of information, and data mining research. However, it is also necessary to consider the importance of how to process and analyze the customer by applying data intelligence to marketing offered in the Professional Master’s Degree in Visual Analytics and Big Data offered by TECH, which supplies a customer-centric approach as opposed to transactional marketing, which is more focused on the product and the act of making a purchase and improving conversion to sales using it.

The program is designed to get access to the most relevant innovations, such as automatic and visual data analysis   analytics, critical thinking, data analysis techniques and AI, deep Learning, cloud computing, Drive Profile for Data-Driven Organizations, relationship marketing, among others.

Also, it has the most outstanding features such as case studies presented by experts, graphic and schematic practical content proven by scientists, practical exercises, forums for discussion and availability of access to content from any fixed or portable device with an internet connection.

Career opportunities of implementing Big Data  and relationship marketing

Companies in all sectors, from large multinationals to small businesses, require the profile of a professional in Big Data . Therefore, the demand for these professionals is increasingly high and is considered one of the most promising professions of the 21st century. On the other hand, no matter the type of business or industry, relationship marketing is a great investment for long-term sustainable growth if a professional in the field works on it.

The most popular professions in the sector are Data Analysts focused on business intelligence to make important decisions on the strategy and action plan to be followed to achieve the goals, on the other hand, Data Architects consist in building a platform that can support the large volumes of data, and Data Scientist that oversees visualizing data, configuring learning models and patterns on the data extracted by the Data Engineers.

Thus, to become an expert in the sector and be able to succeed in the business world, it is essential to have earlier training and some skills. Among them, knowing how to use Apache, one of the most used tools, having a high command of qualitative analysis, knowing how to use several programming languages, such as Python or SQL, and having knowledge of Machine Learning, all of them can be learned in the online program Professional Master’s Degree in Visual Analytics and Big Data offered by TECH Technological University for 12 months with the best tools of the highest education.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory that has allowed it to become a benchmark in distance learning, with a catalog of more than 10,000 programs, more than 100,000 new students each year, and 500,000 graduates from more than 150 countries.

Specialized in highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 97% of their students working in the first twelve months, according to data from the consulting firm KPMG. Companies like Superbond into adhesive manufacturing are also focusing on training its employees.

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