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The importance of relationship marketing and Big Data for business improvement

The Professional Master’s Degree in Visual Analytics and Big Data from TECH allows people to get the latest updates to have valuable conversions

Today, people no longer buy products, but values, a story, or a brand. Thanks to this, experts who have a Professional Master’s Degree in Visual Analytics and Big Data argue that marketing has revolutionized, and today H2H marketing, which means human-to-human interaction, B2B (business-to-business) and B2C (business-to-consumer) marketing is over. Now, relationship marketing is the most positioned and is so effective because it refers to tactics and actions that enhance communication with potential customers to guide them through the buying process and reinforce loyalty with existing customers.

In this way, traditional marketing consists of targeting large audiences with the same message, relationship marketing works in the opposite way to set up a more personalized conversation with each customer at the right time to create a long-term connection and there are 3 best practices to apply relationship marketing.

  1. Talk to the people, not the consumers: It could be executed by personalizing messages for each person like including their name in a message or sending a birthday email can make a significant difference.
  2. Segment mailing lists: Separating contacts into smaller groups or segments based on similar characteristics to create personalized content will easily show people that messages are not sent randomly, but that their needs and situation are considered.
  3. Create a conversion funnel tailored to the customer’s process: It consists of the path that prospects follow from their first interaction with your company, when they make a purchase, through to post-sale follow-up.

The most complete and updated educational program on the market

Individuals focused on the world of Big Data  are apt to manage rational analytics using a visual and interactive interface through the capture, storage of information, and data mining research. However, it is also necessary to consider the importance of how to process and analyze the customer by applying data intelligence to marketing offered in the Professional Master’s Degree in Visual Analytics and Big Data offered by TECH, which supplies a customer-centric approach as opposed to transactional marketing, which is more focused on the product and the act of making a purchase and improving conversion to sales using it.

The program is designed to get access to the most relevant innovations, such as automatic and visual data analysis   analytics, critical thinking, data analysis techniques and AI, deep Learning, cloud computing, Drive Profile for Data-Driven Organizations, relationship marketing, among others.

Also, it has the most outstanding features such as case studies presented by experts, graphic and schematic practical content proven by scientists, practical exercises, forums for discussion and availability of access to content from any fixed or portable device with an internet connection.

Career opportunities of implementing Big Data  and relationship marketing

Companies in all sectors, from large multinationals to small businesses, require the profile of a professional in Big Data . Therefore, the demand for these professionals is increasingly high and is considered one of the most promising professions of the 21st century. On the other hand, no matter the type of business or industry, relationship marketing is a great investment for long-term sustainable growth if a professional in the field works on it.

The most popular professions in the sector are Data Analysts focused on business intelligence to make important decisions on the strategy and action plan to be followed to achieve the goals, on the other hand, Data Architects consist in building a platform that can support the large volumes of data, and Data Scientist that oversees visualizing data, configuring learning models and patterns on the data extracted by the Data Engineers.

Thus, to become an expert in the sector and be able to succeed in the business world, it is essential to have earlier training and some skills. Among them, knowing how to use Apache, one of the most used tools, having a high command of qualitative analysis, knowing how to use several programming languages, such as Python or SQL, and having knowledge of Machine Learning, all of them can be learned in the online program Professional Master’s Degree in Visual Analytics and Big Data offered by TECH Technological University for 12 months with the best tools of the highest education.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory that has allowed it to become a benchmark in distance learning, with a catalog of more than 10,000 programs, more than 100,000 new students each year, and 500,000 graduates from more than 150 countries.

Specialized in highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 97% of their students working in the first twelve months, according to data from the consulting firm KPMG.

Gupshup LOGO bot

Gupshup bot building platform launched in India

Before this digital era of internet messaging apps, SMS was the most used method of text-based communication. I still remember using the Google SMS bot created by Google labs which allowed us to send a query in the form of messages, to get the information as a reply. So if anybody wanted to know the cricket score, they just texted ‘cric score’ to a certain mobile number mentioned by Google, and they got a reply message with all the matches and the current score. So this was I guess the first SMS bot that I ever used having automated replies. But many companies have implemented such automated bots within their organization. One such company named Gupshup has just launched a bot building platform which lets developer make their own bots with ease. We will see everything in detail on what this new era of chat bots is, and if it has the power to bring change in this digital age. Also we will check out the new Gupshup bot building platform to create our own bot.

What is Gupshup?

Gupshup used to be one of the products of Webaroo company which has been in the messaging business for a long time. Now Gupshup has re-emerged as a bot building platform which we will discuss below. The CEO and the Co-Founder of Gupshup is Mr. Beerud Sheth who also Founded the famous staffing platform Elance. Gupshup also created a smart messaging app called Teamchat currently being used by over 2,000 businesses, including companies like HDFC, ICICI, Biostadt, Meru Cabs, PNB Metife and others.

Addressing at the event, Mr. Beerud Sheth- Founder and CEO of Gupshup said, “Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them. Every business and brand will have to develop a bot strategy quickly. Gupshup.io offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bots and services

What are chat Bots or simply bots?

Now coming to the main question that what are bots? ‘Bot’ derived from the word robot which is an automated software meant to do the mundane or the repetitive task. For example booking a movie ticket is a task performed by everyone. As of now we normally use some app or website, but what if we shift to a bot rather chat bot to be precise. So you can consider bot as the software that will actually interact with you and complete the task for you i.e. booking movie tickets or something else. The idea will get clear as we proceed forward. One important point of deciding to move on to bots is the speed with which they can complete the task.

Gupshup bot building platform

Messaging is now the new trend

Gupshup bot building platform

We got what a chat bot is but the main issue is how to build these bots, so this is where Gupshup comes in. Gupshup has introduced some online tools to make the bot building process easy. We are saying that this will be a chat bot, so Gupshup also provides integration with some common messaging platform that we use like Facebook messenger, Twitter, Slack, Telegram, TeamChat, the traditional SMS and more coming soon like Skype, Hangouts, Line, Viber, Twilio & Kakao. Plus the bots will be hosted on the Gupshup servers so we don’t have to worry about the maintenance. In all you can do 4 things with Gupshup viz. build, host, monitor, and connect.

Coming to the development part, Gupshup bot building platform comes with various SDKs and APIs to support your chat bots on different platforms. They have REST APIs for Omni-Channel messaging and in-app messaging. They also have some mobile SDKs for Android, IOS platform along with Web SDK for websites. Using these you can build apps and send messages across different messaging platforms. One of the most amazing thing is you have to build the bot only once and you deploy it on any platform. You can head on to their official website gupshup.io for more information.


Below is the list of all the features of Gupshup bot building platform :

  • Omni-channel messaging APIs
  • SDKs for Android, IOS, and websites
  • Various supported messaging platforms
  • Build once and deploy multiple times
  • Hosting service
  • Monitor bots

Building your own bot!

Now let’s put the new Gupshup bot building platform to a test and make our own bot to check if what they claim is true or not. We will go through some basic steps of bot building ending our session with deploying it on a messaging platform.

  1. First visit the website Gupshup.io
  2. Sign In to the website using your Github account as it is the only option available. If you don’t have a Github account then you need to create one.
  3. Next click on the option that says ‘My Bots’ and add one by clicking on the plus sign and giving it an appropriate name.
  4. Now you will see a default code with some functions written in it. You can go to the guide section to checkout all the functions that are available and how to use them.
  5. I will make a simple bot that replies to Hi, some question and lastly bye. Screenshot of my code are available below.
    Gupshup bot building platform

    Gupshup sample bot

  6. Lastly I will deploy the code on the platform which I prefer. To test our bot we can actually deploy it and then test it on twitter. You just need to follow @gupshupproxybot and then send a direct message “Proxy bot_name” where bot_name is your bot name(In my case it is technofall). It will reply with a message bot mapped successfully after which you can send the messages predefined in your bot.
  7. It was pretty much easy to build and deploy our own bot with Gupshup bot building platform. Next there is an option to monitor our bot and see the analytics.
    gupshup bot building platform

    Gupshup analytics

Costing of this service will depend on the hosting and the functions used which are yet to be confirmed. We will let you know as soon as it is officially published.


According to me talking to a bot will be more interesting and time saving process to complete our task. The day is not far when there will be communication between two or more bots. The only criteria is that they should be able to present the data and handle the query just like any other human being. If that is achieved by our developers then I don’t think there is any reason for not using bots. Task such as shopping, ordering food, banking, trading etc can be easily achieved by just chatting with bots. The only concern left is security, but as you can see most of the messaging apps have now shifted to end-to-end encryption so that solves the problem. One of the most famous messaging app i.e. Whatsapp is yet to release its API for development purpose without which one cannot create bots on that specific platform. So with time others are also going to open up for development. With this speed of fetching the data, companies will need to enhance their servers to handle a lot of traffic in the future. Imagine querying for flight tickets with so many bots and the traffic that it will generate. So this was basically all you need to know regarding the new bot revolution and the Gupshup bot building platform. They still have some things to improve which I hope to see soon. Let me know your views on this through the comment section below. I hope you liked the information that I shared with you, so now its your turn to help me by sharing this knowledge with others.


Use Gmail as external hard drive

Use Gmail as external hard driveIn today’s world, there are many methods to store data online. These all methods are based on cloud concept. Today i am gonna discuss one of the method in which you can use Gmail as an external Hard drive. The space which Gmail provides to store data, will be used to make a hard drive. And the amazing thing is you can carry it along you that too virtually. As it is virtual there is no chance of physical damage or getting corrupted. So lets start.

How to use Gmail as external hard drive??

  1. First we will need a software for this called Gmail Drive extension shell.
    Download it from here
  2. After downloading you can extract it using winrar/winzip.
  3. So after extracting it, double click on setup.exe and accept the T&C.
  4. So after successfully installing it, you can go to My Computer, and you will see a drive called GMail drive.
    Use Gmail as external hard drive
  5. Double click on that drive. It will ask you for your Gmail ID and Password. So after entering details, it will confirm your credentials.
    Use Gmail as external hard drive
  6. Now you will see a blank drive. You can just copy paste any data on this drive.
  7. You will get a email for every file on your gmail a/c. So you can download data from any part of the world.
  8. The interesting thing is that you get 10GB space online, that too for FREE.

So this was one of the way to store data on Gmail a/c. Hope you like this trick.

If you have any doubts regarding this method, then do post it in the comment section below.