Blaupunkt India Extends Support Program for Retailers
Mumbai, September 9, 2014: The tussle between electronic brands and e-commerce does not seem to end any time soon, however realizing the need to address this issue; Blaupunkt India has revoked the warranty on products sold online via predatory discounts and offers.
Blaupunkt the German car infotainment giant has been synonymous to an unmatched sound experience, which is backed by professional installation. However, this installation is currently unavailable on online sales compelling the company to revoke warranty on the same.
The brand does not want to rule out online sales and would thus be launching a new range of products especially designed for the online channel. This range would be featuring a ‘Do it Yourself’ installation for the products, thus providing the unmatchable Blaupunkt sound experience.
The current product range which needs professional installation will therefore not be covered under warranty if purchased online.
Commenting on the same, Mr. Pankaj Jagwani, Director, Blaupunkt India said, “The e-commerce space is a growing market, however we do not believe in hampering the customer experience just because the products are purchased online. We would thus be launching a range exclusive to the online channel, promising nothing less than the unmatchable Blaupunkt experience.”