Blaupunkt India Extends Support Program for Retailers

Mumbai, September 9, 2014:  The tussle between electronic brands and e-commerce does not seem to end any time soon, however realizing the need to address this issue; Blaupunkt India has revoked the warranty on products sold online via predatory discounts and offers.

Blaupunkt the German car infotainment giant has been synonymous to an unmatched sound experience, which is backed by professional installation. However, this installation is currently unavailable on online sales compelling the company to revoke warranty on the same.

 The brand does not want to rule out online sales and would thus be launching a new range of products especially designed for the online channel. This range would be featuring a ‘Do it Yourself’ installation for the products, thus providing the unmatchable Blaupunkt sound experience.

The current product range which needs professional installation will therefore not be covered under warranty if purchased online.

Commenting on the same, Mr. Pankaj Jagwani, Director, Blaupunkt India said, “The e-commerce space is a growing market, however we do not believe in hampering the customer experience just because the products are purchased online. We would thus be launching a range exclusive to the online channel, promising nothing less than the unmatchable Blaupunkt experience.”


NNG and ANS Announce Partnership with Blaupunkt and Reveal India Plans for 2014

Ayana Navigation Solutions (ANS) and NNG LLC announced their partnership with Blaupunkt infotainment company on 27th February 2014. Blaupunkt recently launched San Diego 530 Multimedia Navigation system.

Check out the features of San Diego 530 in detail.

San Diego 530 is powered by integrated Maps of India from NNG and ANS, which includes 1.800.000 km of roads and more than 6.700.000 POIs (Points of Interest). NNG map updates can be used to keep the system up to date. You get one free update each year for a period of two years. Map update service along with purchase is available on online portal of ANS.

In India, NNG and ANS have received a tremendous response from the automotive aftermarket and line-fit space. The 2013 results have shown that NNG owns a 30% market share in the line-fit industry. In 2014, NNG is aiming for a 40% share. The company’s aftermarket results in India have reached 30% market share, a number which NNG plans to increase to 70% in 2014. In the last 3 months, NNG and ANS have started working with four more Tier1 suppliers and car makers.

Commenting on the company’s success in India and the association with Blaupunkt, Péter Bolesza, Vice President of Emerging Markets at NNG, said

We are overwhelmed with the response received from the Indian market and are proud to expand our relationship with Blaupunkt. Navigation solutions have become the need of the hour in India and the San Diego 530 meets consumer requirements in two ways: easy-to-use reliable navigation and an unmatched multimedia experience

Pankaj Jagwani, Director at Blaupunkt India said,

Our aim has always been to offer innovative in-car infotainment solutions to car makers and their customers to enhance their driving experience. NNG and ANS are an excellent choice for providing advanced and steadfast navigation solutions, due to their global experience and deep understanding of the Indian road system.

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